Blog Launch Checklist : 15 Essential Things You Should Do After Launching Your Blog

Checklist-15 Things you should do after launching your blog
Launching your WordPress Blog/Site isn’t the end of the journey, it’s just the start.

So, you’ve just launched your new WordPress site/blog. And desire to grow eventually your blog/business/portfolio or whatever else.


If yes, you have to do several things to set up your site/blog is set up properly and ready for the public.

Well, do fast.

Because every day thousands of new sites appear on the web. And you want to make sure that your website stands out and shines from the very beginning.

Here, we enlist the list of the 15 handful things you can’t forget to do right after launching a new WordPress site/blog (and if you can, do them prior to launching your website publicly).

Essential Things You Should Do After Launching Your WordPress Blog

Let’s get details into the handful of things that you should do right after launching a WordPress site/blog to set yourself up for success. 

1.Allow Google to index your WordPress site

The top source for consistent free traffic to most websites is Search engines amongst all. Optimization of your content can help you grow your traffic steadily after the launch.

So, the first thing you need to do is make sure that you’re visible to search engines to index your WordPress site.

In most cases, WordPress sets this up correctly on its own during install checking if things are in order can never hurt.

To do that, Juz Go to your wp-admin, then Settings / Reading.

Wordpress - Search Engine Settings

And then, Look for Search Engine Visibility to make sure that the checkbox labeled “Discourage search engines from indexing this site” remains unchecked.

2.Hook up your site to Google Analytics

Every website owner should use the Google Analytics tool for tracking and marketing your site. Google Analytics tool is free  that tracks your audience and their actions on your site to provide detailed information about everything related to your site’s content and visitors, such as 

  •   Number of visits per day, 
  •   Most viewed pages, 
  •   Conversion rates, 
  •   bounce rates, 
  •   Info about your visitors and how they behave on your site,
  •   In-depth user-profiles and lots of other essential stats.

It is by far the best traffic analytical tools. It can be easily integrated with your WordPress site through an embed code provided by Google.

The setup is quite simple, as well.

You can also use a plugin alternatively like Google Analytics by MonsterInsights.

3.Activate caching

One of the chief factors to keeping your visitors on your site/blog is speed. Juz thing, who wishes to wait for your page to load.

No one!

They hate waiting, and if they remember it as being slow, they will less likely visit your site/blog again.

According to KISSmetrics (a powerful web analytics tool that delivers key insights and user interaction on your site/blog), if your page takes more than 3 seconds to load, 40% of people abandon it.

To avoid this, install a caching plugin that reduces the overall page loading times.  Many tools are available in a marketplace that makes your web pages fast.

But, we suggest some free caching plugins for you, W3 Total Cache or WP Super Cache.

It fetches the dynamic output of your WordPress site/ blog and stores it in the cache.  Then serve it to every new visitor from that cache.

4.Get yourself a CDN

 Another thing is to get yourself a CDN (Content Delivery Network) to hook your site up. We list some popular CDN:

  1. MaxCDN,
  2. Cloudflare (free)
  3. Sucuri
  4. StackPath
  5. KeyCDN
  6. Rackspace
  7. Incapsula

CDN can make a lot of impact on your WordPress site. Here, some of them that we have seen on our site by using a CDN:

  • Speed – our site got faster when we started using a CDN.
  • Crash Resistance – It allows us to distribute the load to multiple servers instead of having 100% traffic to our main-server. Otherwise, it less likely to crash.
  • Improved User Experience – Furthermore, we have noticed a decline in bounce rate, page views, and numbers of pages viewed by each user on our site. 
  • SEO improvement – Since we started using a CDN, we have noticed our site ranking higher. 

5.Install WordPress backup plugin

Anything bad-ever happens, and you need to restore your site to a previously working state. In that case, Backup plugins help you to keep your site content in a safe place.

We are not emphasizing Backup plugins. They are really invaluable.

Plenty of WordPress backup plugins are available (for both free & paid) that can easily set up on your website within minutes.

The only thing you need to do is, make sure to save backups on a cloud storage service (like Dropbox, Amazon S3, or Google Drive) and to schedule automatically.

We suggest you use Jetpack plugin that is quick and easy to setup &easiest to restore.  And also, store your backups in multiple locations.


Also Read : 11 Best WordPress Plugins to Optimize Your Blog Effectively in 2021

6.Improve WordPress security

There is possible security threatening (like hacker attacks, malware, viruses) to the WordPress site.

In that case, you can protect your site from all that with a firewall. One of the best WordPress security services is Sucuri that monitors your site for hacks and provides malware detection & clean up, mitigates DDoS attacks, and more.

If you want free WordPress security solution, then you can go with Wordfence Security or iThemes Security that are quite good at what they do.

Or you can go with the Jetpack plugin for paid. From that, you can get daily scans for malware and threats with manual resolution.

7.Set up Google Search Console

The must-have item on your list is Google Search Console (GSC) that will help you optimize your site SEO-wise. It points to the issue of your site to make both Google and visitors happy.

GSC - Bloggerfundas

You can learn such things with GSC:

  • The health of internal link & external link structure
  • An external link pointing to your site
  • Sitemap problems
  • Indexing popular keyword,
  • Point out the status of your site,
  • Crawls stats and errors,
  • Point out security issues and a lot more.

8.Make your login & password strong enough

It’s really the easiest way to break into your WordPress site by guessing your logins & password. Many software scripts & bots try their luck with hundreds of thousands of passwords.

So, you have to make your login details more strong.

Enable Your Login Details

Do the following to make your login & password strong enough:

  • For all editing purposes, create a new user profile. And you can do it in the wp-admin, Users / Add New.
  • Before the site is locked down, limit the login attempts allowed. And you can do it with a plugin like WP limit login Attempts.
  • Make your passwords safe.
  • You can store your password data with LastPass.

9.Change your site’s basic information

It is most important to have an identity like title, tagline, time zone, and favicon. Google will appreciate it.

So, something you can do is:

Go to WordPress Dashboard/Setting/General

Describe something that is friendly in the content of each page.

10.Create a sitemap.xml file

What is a sitemap.xml file? It is a standard protocol essential for search engines for listing all the URLs within your website. It provides you a better understanding of your website’s structure with web spiders like Googlebot.

The only thing you have to do is install a Google XML Sitemaps plugins. It helps Google to understand your site organization and what sort of information is there.

Juz a few clicks, it will be easier for Google to index everything.

Or you can go with the Yoast SEO plugin is the best way of enabling sitemaps on your WordPress site.

After that, go to wp-admin/SEO/XML Sitemaps, and enable sitemaps.

11.Create a content editorial calendar

Writing (and sharing) more posts is not enough.  So, I recommend you check out Coschedule that helps you manage when you will publish and when you will leverage social, for all those new posts.

When you start using that, you’ll love the calendaring.  The free plugin for WordPress is available that connects to their paid SaaS. It is such a great integration that it makes everything really easy.

12.Promote your site

It is not enough writing and launching an appealing & informative site/blog. You have to get serious about its promotion for better results.

Tons of ways out there, but we recommend Marketing is a great way to drive the targeted audience towards your brand or product. Using effective marketing techniques, you can convey your organization’s message to a large number of people.

Just take care of your site.

13.Set the right permalink structure 

The term permalinks are the permanent URLs of your blog posts and pages

To set the right permalink structure, go to Settings again, and then click on Permalinks. There, you’ll see a couple of possibilities. And use your post name in the URLs that are the best option.

Bloggerfundas - Permalinks Optimization


It will allow you to insert keywords in your post URLs, and not only make them more Google-friendly, but also easier to decode for human beings.

14.Plan your long-term SEO strategy

It may be possible for your new site to impact your site’s SEO keywords. You leverage it for the better.

We have seen that tons of customers change their site structure in a way that ends up with Google understanding the new site more effectively.

So, you have to use a long-term strategy for your new site & its SEO.

15.Set the correct timezone

 If you want to publish your content on time – exactly when you expect it to be published, setting a timezone is an actually important step.

Since your server’s configuration might be different than your local timezone or your audience’s timezone, you might find your scheduled posts getting published.

Wordpress Timezone - Bloggerfundas

In that case, juz go to wp-admin / Settings / General and check that the timezone setting is correct. 

Closing thought

That concludes our list of the 15 things you should do right after launching a WordPress site/blog. 

That’s all!!

We assure you that this article will definitely help you prepare your checklist of things to do after launching your WordPress site.

If you have any questions, please feel free to submit them in the comments section below.


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